HOWL (the “App”) is provided by The Bark Side Limited, company no. 11791111, registered in England, with registered address 8 The White House, High Street, Henley-in-Arden, B95 5GA.  If you wish to contact us, please email us at howl@howlforhelp.com We take your privacy seriously, and our privacy policy is simple: we do not ask you for your personal data, and we do not record or store your activity.  Everything that you input into the App stays on your mobile device unless and until you choose to share it with others.  The following aspects of the App operate as described below. 

Account  You don’t need one.  We ask you to input your telephone number as part of the setup process so that you can send and receive notifications in an emergency. 

Images  HOWL will ask for access to your camera and media library.  This means that you can (i) add a photo of your dog and/or emergency contact within your pack (see below), and (ii) record evidence of what is happening (capturing video and audio footage) in the event that you need to activate a HOWL for help.  You can then choose to share the video footage with the police or on social media, etc to help identify and bring an offender to justice.  Please also see the section on Camera and Microphone Access below.

My Pack  The details of your dog(s) and emergency contact(s), including any images you choose to add, will remain on your phone and are not stored on our server.  We cannot access information or images that you input, nor would we want to.  If you wish to share information about a stolen dog, then you can export the information from your device. Your emergency contact(s), and any images you've added to the App, cannot be exported, but you'll be able to share them from your phone book or media library as appropriate, which also applies to any video footage.

Date, Time and Location  When you go for a walk and activate the App, it will create a unique code which you share with your chosen emergency contact.  That person can monitor your location in real time, or can await notification that either the walk has ended or you have HOWLed for help.  Once the walk is over, the code expires and cannot be reused.  Each walk requires a new code, and you can choose which emergency contact to share it with, and by what means, on each occasion.  Only one contact may monitor each walk. While using the App the date, time, battery percentage, and what3words location will be shared with your contact.  That data is not stored on our server, and only passes through it as a means to communicate with your emergency contact.  You can share data relating to the incident via our 

Camera and Microphone Access  If an incident occurs and you HOWL for help, the App will access your camera and microphone as a means to record events as they happen.  The camera and microphone are not activated unless and until you HOWL for help.  The recording will be stored on your mobile device only, and will not be accessible by us.  If you wish to share the recording then you can do so by exporting the footage from your media library.  

External Providers  In order to function properly, the App integrates with some External Providers.  The what3words integration is necessary for the what3words monitoring feed generated during a walk.  We also integrate with Google for maps and notifications features.